This coming Friday is marking the kickoff of the 2014 holiday shopping season. After feasting on turkey and pumpkin pie for Thanksgiving and watching a football game, many shoppers in America will rush to the stores at the wee hours of the morning to snatch the best discounts of Black Friday or will wait for midnight by their computers in order to beat other shoppers to Cyber Monday’s best deals. In other countries, where we don’t celebrate Thanksgiving this week, holiday shopping is following a similar pattern anyway.
And of course, financial analysts who are tracking the performance of the retail sector will be watching every move. The official numbers may not be out for several months, between consumer spend indexes and quarterly earning reports, but traders want to buy their way into advance information to get an edge. And they do this with a combination of good old practices – and new, advanced technology. Continue reading