Big data: a means or an end?

plastic_bottlesIf we had to pick one technology that has been capturing the attention of everyone lately, I think Big Data would qualify. But what is big data, and more importantly, why do we care so much about big data?

A lot of focus today is placed on the data itself, and on the tool chain that enables big data (the cost-effective and innovative thing). One can’t help but wonder: is big data an end in itself? Sure, Hadoop is cool, but what is it really used for? At the end of the day, why are we collecting, storing, processing, analyzing all this data? Have we become data collectors? Continue reading