From store to internet to store

Cabinet_AisleThe internet has digitalized the way we buy, and the way we interact with brands. But it has also changed our expectations as far as shopping convenience. The opening phrase of this Wall Street Journal article was meant as an attention grabber: The Internet is moving to a shopping center near you.

And indeed, the article explains how data center operators are leasing and transforming huge acreage of floor space in declining shopping malls, to turn them into data centers. Ironically, these data centers may in turn be hosting the servers that run the eCommerce sites that are replacing the physical stores – either the sites of these stores, or more likely of competing online retailers that managed to steal their market share. Continue reading